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Exactly What is SEO?

November 14th, 2011

One of the most frequent questions I hear from potential clients, business owners, website owners and even the people I meet day to day is, “What exactly is SEO anyway, and why do I need it?”

Unfortunately there is no easy one liner answer here, the answer is actually very complex. When I am in a situation without time or place to explain in detail, I simply say “A website without SEO is like a business with a CLOSED sign on the door”. If you do not use SEO “properly”, then your potential customers can not find you. Read More→

Categories SEO
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What Type of Website Should I Have for my Business?

by Wanda Grindstaff

July 11th, 2011

The days of brochure type, flashy looking business informational websites are long gone. If your business website is simply a static brochure about your company and the products or services you offer, then the chances of it driving a steadily growing stream of traffic or new customers to your door, have greatly diminished.

Websites that never change, never offer information or help, websites that just “tell” without the human touch, are simply a brochure. We all know what happens to brochures today, most are recycled or trashed and never read. Read More→

Categories Web Design
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Text Message Marketing 101: What You Should Know Before You Buy

by Donna Noyce

July 6th, 2011

For starters, there are two different ways you can send text messages – SMS and SMTP. So what’s the difference?

SMS, or Short Message Service, is true text messaging. It uses actual short code technology and is fee based – each message that gets sent costs a certain amount, depending on your provider.

SMTP, or Simple Mail Transfer Protocol (sometimes also known as Snail Mail Transfer Protocol), is the Internet standard for electronic mail (email) transmission across Internet Protocol (IP) networks. So sending text messages via SMTP is basically sending an email to a mobile number. Since sending email doesn’t cost anything, sending a text message via SMTP is technically free. Read More→

Categories SMS Text Marketing
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How to Know if Your Website is Working Part 2

by Wanda Grindstaff

June 24th, 2011

In the early days of the internet, it was pretty simple, if you had a website, somehow or another it would be found. But that is not the story today. A truly workable, effective and revenue generating website takes three things:

1) A Plan

2) Understanding

3) An unbiased eye

Building a website is like building a brick and mortar store. You have to have a good foundation with a good solid plan for building from the ground up. You also must have a clear understanding of what your customer is looking for and more importantly, you must have an unbiased view of what you are doing. Read More→

Categories Web Design
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How to Know if Your Website is Working for You

by Wanda Grindstaff

June 23rd, 2011

When you started your business, I’m sure you gave a great deal of thought to how your business looked. You paid attention to every detail; location, size of building, appearance of your storefront, interior and on an on. You probably spent a great deal of time on what the customer would observe when they entered the door. You looked at your storefront from the customer’s point of view; was the interior pleasing and welcoming, were customers greeted by warm and friendly staff? I am certain you also concentrated on promotion of products and services by making it clear to the customer what you offered and the benefits they would gain from doing business with you. These things all set the mood for the success of your business and are details to consider for any storefront. Read More→

Categories Web Design
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Increasing Revenue Online – Small Businesses are Changing their Tactics

by Donna Noyce

May 29th, 2011

Believe me, when my clients tell me they are totally confused on how to get new customers to their door, I “Get It”. For many years, successful advertising required a couple key components, Money and a good Print Campaign.

But while business owners have been busy keeping up with the economy and staying focused on running the business on a shoestring, the advertising and marketing world has changed dramatically and in many cases, without them knowing it.

No longer does it take tons of money and print advertising, but now it takes focus and ingenuity to make advertising and marketing dollars pay off big time. The good news is, effective advertising can cost much less than it did just 1 or 2 years ago. Read More→

Categories Marketing Trends
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The-Future-of-Advertising-for-Small-Business

by Donna Noyce

April 2nd, 2011

Let’s face reality, when it comes to advertising small businesses, things have changed dramatically. Not only do newspaper advertising, yellow page listings, direct mail ads and inserts no longer work, they are quickly becoming obsolete.

And, it’s not just the internet that has changed things. With technology expanding the reach of customers faster than anyone could have ever imagined, the small business owner is finding they are not only left out, but totally unaware of the best advertising methods available. Read More…

Categories Marketing Trends
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If You are not on Google Local, You May Not be Found

by Donna Noyce

March 29th, 2011

Most business owners have had an online presence for some time now, but they are finding just because they have a website, the customers are not necessarily coming to their door in droves. In fact, many small to medium size businesses are driving few to none to their door from their website. In most cases, their goal is to simply “have a website” rather than using that website as a customer magnet.

Small business owners have found it very challenging to compete with “the big boys” online. Without spending a lot of time and/or money to optimize and write extensive amounts of content for their sites, they are just not being found by their customers.

But this has changed dramatically. In fact, store front business owners, regardless of the size or lack of size, now are on a level playing ground with the big guys. In some cases, the small businesses may just have the advantage. Google Local has changed the playing field with a search emphasis on your geographic location.

How can this be? Let’s take a look at a few facts first… Read More→

Categories Google Local
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What are QR Codes?

by Donna Noyce

March 25th, 2011

These funny little square thingeys have actually been around for a very long time but just recently becoming the “Big Thing” in the USA. They are basically bar codes but with “oh so much more” to offer the business owner.

They are QR Codes, and they have nothing to do with checking out at the local WalMart.

But, they are all about:

1) Marketing and growing customer base
2) Traffic in the door and to the website
3) Making more money

So here is the gist. How many people have smart phones these days? Unless you have been under a rock (sorry not borrowed from Geico ad) how could you possibly miss that millions of people have smart phones. And along with smart phones comes apps and cool features. One of those features is the ability to scan, swipe or photo a QR code. Read More→

Categories QR Codes
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